Digital Leader
For senior leaders developing their digital skills and a sharper understanding of how technology can be adopted to improve educational outcomes.
- Duration
- 12 months + 3 month EPA
Ofsted rated Good in every category
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Apprenticeships that empower futures
We connect schools, businesses and ambitious people with digital apprenticeships that build real capability, not just certificates. From Microsoft 365 and AI through to network engineering, every programme is designed around how your organisation actually works.
- Apprentices trained
- 1,000+
- Off-the-job hours we deliver
- 40%
- Programmes
- 8
Trusted by schools, trusts and employers across the UK
Why Primary Goal
Capability that stays after the training ends
Most digital training decays within a term. Ours is built to compound, because it is anchored in the work people already do and coached over months, not delivered in a single INSET session.
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Future-focused training
Programmes evolve alongside technology and industry demand, so what your people learn this year still matters the next.
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Trusted partnerships
We build programmes with schools and employers rather than at them, which is why they survive contact with a real timetable.
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Proven outcomes
Over 1,000 apprentices trained across the UK, and an Ofsted judgement of Good in every single category.
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Flexible delivery
Blended learning designed around term time and shift patterns. No full day release, no timetabling nightmare.
Who we work with
Three audiences, one goal
Schools, employers and individuals need different things from an apprenticeship. We build for each of them properly rather than offering one programme with three brochures.
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For education
Embed digital skills in the classroom, ease staff workload and build support that lasts beyond one enthusiastic person.
- Digital support on site
- Workload relief
- Future-proof skills
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For business
Close skills gaps, grow a talent pipeline and make your levy work harder, with training shaped around your sector.
- Digital capability
- Talent pipelines
- Cost-effective training
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For learners
Earn while you learn, with a dedicated coach, an industry-recognised qualification and a clear route to what comes next.
- Paid from day one
- A coach of your own
- Real progression
Programmes
Apprenticeships built for today's skills gap
Eight programmes spanning digital leadership, everyday Microsoft 365 capability and deep technical infrastructure. All fully funded routes.
Microsoft 365 for Education
A 12 month fully funded programme developing staff digital skills using Microsoft 365 Education apps and AI within your trust or school.
- Duration
- 12 months + 3 month EPA
Network Engineer
A flexible, blended learning programme upskilling IT professionals in designing, installing, maintaining and supporting communication networks.
- Duration
- 18 months + 3 month EPA
- Certification
- Industry certification
Not sure which one fits?
Answer two quick questions and we will point you to the right programme.
How it works
From first conversation to evidenced impact
No lengthy procurement theatre. Here is what actually happens, and roughly when.
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Tell us where the gap is
A short conversation about capability, not a sales pitch. We map what you need against what funding will actually cover.
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We shape the programme
Cohorts, start dates and delivery patterns built around your operational reality, whether that is term time or a shift rota.
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Delivery and coaching begin
Live sessions, self-paced modules and monthly one-to-one coaching. We provide 40% of the off-the-job hours ourselves.
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Impact you can evidence
Regular progress reviews, a portfolio built from real work, and End Point Assessment support all the way through.
In their words
What partners tell us
Headteachers, trust leaders, employers and apprentices, in their own words.
Primary Goal’s apprenticeship training is excellent. Our apprentices are developing into digital champions who actively support colleagues, model effective use of technology, and provide solutions that improve efficiency across the school. This has directly enhanced staff confidence in using digital platforms and improved the digital learning experience for pupils. Liz’s confidence and expertise have grown significantly, and she now plays a central role in shaping our digital learning strategy, directly impacting teaching quality and pupil outcomes.
The support we have received from Primary Goal has been exceptional. From the very beginning, they have taken the time to understand our Trust, our values, and the ambitions behind our wider workforce pledge. That deep understanding has shaped the way they have guided us, ensuring that the apprenticeships offered are not just generic programmes but are genuinely tailored to the needs of our staff and the realities of school life.
For us, this represents of everything that we’ve done in apprenticeship levy transfer, the biggest single transfer that we’ve done to date, £580,000 on one cohort of apprentices who are teachers who are then learning critical digital skills that they can use to instill that culture within the generation that will come into the workforce in the 2030s for our country.
We’re using the digital champions to develop each individual school’s digital strategy, share best practice across the trust, learn from each other so that we can really build and affect our digital strategy through our greatest assets which are our people.
The impact of our staff carrying out an apprenticeship has been huge. It’s been a really positive experience. The knowledge and the experiences that staff have had have been cascaded and shared with other staff and has improved their professional development. It’s also been really useful for other leaders in the school who have had the opportunity to develop and implement other software and technologies to enable them to work in more effective ways.
The support from Primary Goal has been amazing. I have a brilliant tutor who is there at any point I need them. They’re great with advice, when you hand in an assignment they give you feedback on it. It has been a really pleasurable experience to be part of the Digital Champion Apprenticeship Programme.
Through my work on the apprenticeship programme to become a digital champion, I have been able to upskill myself in so many different areas. It’s not just been about improving my use of tech and skills, but it’s also supported me to look at my leadership skills and my wider working skills.
Ready when you are
Let's build capability that lasts
Whether you are a school, an employer or someone looking for their first real step, we would like to hear where you are trying to get to.