About us

Empowering futures through apprenticeships

We exist to close the digital skills gap by connecting schools, businesses and individuals with the apprenticeships that build tomorrow's workforce.

Trusted by schools, trusts and employers across the UK

  • Barclays
  • Lloyds Bank
  • Amey
  • Ormiston Academies Trust
  • Discovery Education Trust
  • St Bart’s Multi Academy Trust
  • Liberty
  • Computeam
  • Agilyx
  • Three Spires Trust
  • Empower Trust

Our story

Education and industry should work hand in hand

Primary Goal was founded on a simple belief: education and industry should work hand in hand to prepare people for the future.

We have grown into a trusted partner for schools, employers and learners, designing and delivering apprenticeships that combine technical expertise, practical experience and lasting impact.

That growth has been earned rather than announced. In September 2024 Ofsted judged us Good in every category, including quality of education, personal development and leadership and management.

1,000+ apprentices trained across the UK
8 apprenticeship programmes delivered
Good Ofsted rating in all six categories , read the report (opens in a new tab)

Our purpose

Bridging skills for a brighter future

We empower education by helping schools integrate essential digital skills, reducing workloads and enhancing the learning experience. For businesses, we cultivate future-ready teams equipped with current digital and technical expertise.

  • Empowering schools to enhance digital learning capabilities
  • Equipping businesses with skilled, future-ready professionals
  • Providing learners with pathways to real-world success

Our approach

Collaborative by design

We believe in fostering strong partnerships that drive success. Our apprenticeships are crafted not just to educate, but to empower both learners and organisations.

  • Harnessing technology to enhance learning experiences
  • Customised programmes that meet diverse organisational needs
  • Success measured by learner progress and partner growth

Our values

The values that define how we work

They guide our decisions, shape our culture and, more practically, decide what we say no to.

  • Integrity

    We consistently choose ethical actions that build trust and demonstrate our commitment to doing the right thing.

  • Innovation

    We embrace change and continuously seek creative solutions to support the evolving needs of our partners and learners.

  • Collaboration

    We believe in the power of teamwork and create an environment where diverse perspectives and collective effort thrive.

  • Excellence

    We are dedicated to maintaining the highest standards in everything we do, from training to customer support.

Leadership

Meet the team behind the programmes

Our leadership team is dedicated to driving innovation and excellence in apprenticeship training.

  • Louise Campton

    Founder

    Founder and driving force behind Primary Goal, Louise leads the mission to close the digital skills gap. She brings strategic vision and a commitment to long-term partnerships.

  • Jonathan Warner

    Chief Commercial Officer

    Jonathan is a business leader with extensive experience developing high-performing teams and delivering learner-focused outcomes. He has deep knowledge of the UK education and training landscape, with expertise in launching programmes and building strong B2B channels across the public and private sectors. Jonathan has led large multi-disciplinary teams, managed significant revenue portfolios and advised senior executives on transformation projects.

  • Steve Hope

    Chief Innovation Officer

    As CIO of Primary Goal, Steve drives continuous innovation. He is responsible for curriculum and product development, including formulating and executing the strategic vision for our core offerings, alongside business-wide improvements ranging from new front-end solutions to marginal gains in daily processes.

Client feedback

Over 1,000 apprentices trained across the UK

Primary Goal’s apprenticeship training is excellent. Our apprentices are developing into digital champions who actively support colleagues, model effective use of technology, and provide solutions that improve efficiency across the school. This has directly enhanced staff confidence in using digital platforms and improved the digital learning experience for pupils. Liz’s confidence and expertise have grown significantly, and she now plays a central role in shaping our digital learning strategy, directly impacting teaching quality and pupil outcomes.

Paul Scales Church Lawton School

The support we have received from Primary Goal has been exceptional. From the very beginning, they have taken the time to understand our Trust, our values, and the ambitions behind our wider workforce pledge. That deep understanding has shaped the way they have guided us, ensuring that the apprenticeships offered are not just generic programmes but are genuinely tailored to the needs of our staff and the realities of school life.

Aimee Williams Three Spires Trust

For us, this represents of everything that we’ve done in apprenticeship levy transfer, the biggest single transfer that we’ve done to date, £580,000 on one cohort of apprentices who are teachers who are then learning critical digital skills that they can use to instill that culture within the generation that will come into the workforce in the 2030s for our country.

Ian Brown Early Careers, Lloyds Bank

We’re using the digital champions to develop each individual school’s digital strategy, share best practice across the trust, learn from each other so that we can really build and affect our digital strategy through our greatest assets which are our people.

Chris Moody CFO, Delta Education Trust

The impact of our staff carrying out an apprenticeship has been huge. It’s been a really positive experience. The knowledge and the experiences that staff have had have been cascaded and shared with other staff and has improved their professional development. It’s also been really useful for other leaders in the school who have had the opportunity to develop and implement other software and technologies to enable them to work in more effective ways.

Rosemarie Patrick Principal

The support from Primary Goal has been amazing. I have a brilliant tutor who is there at any point I need them. They’re great with advice, when you hand in an assignment they give you feedback on it. It has been a really pleasurable experience to be part of the Digital Champion Apprenticeship Programme.

Nicci Sawdy St Pauls Catholic Primary School

Through my work on the apprenticeship programme to become a digital champion, I have been able to upskill myself in so many different areas. It’s not just been about improving my use of tech and skills, but it’s also supported me to look at my leadership skills and my wider working skills.

Emma Watson Digital Champion Apprentice

Work with us

Join us in shaping futures

Reach out to learn how Primary Goal can support your journey towards a skilled workforce, or explore career opportunities with us.